Yhdessä tekeminen koulutusta rikastamassa ja haastamassa

Koulutuksen työelämäyhteyksistä ja työelämäläheisyydestä on tullut viimeisen reilun vuosikymmenen aikana jonkinlainen normi korkeakoulutuksessa. Lappilaisissa korkeakouluissa haasteeseen on tartuttu hanakasti kehittäen oppilaitosten yhteisiä koulutuskokonaisuuksia, jotka toteutetaan kiinteässä työelämäyhteistyössä, usein myös toinen aste mukaan ottaen. Kyseiset yhteistoteutukset tarjoavat monenlaisia mahdollisuuksia ja haasteita, joita käsittelen tässä tekstissä

From firms to extended markets: A cultural approach to tourism product development

The tourism industry is a rapidly growing economic and cultural domain with remarkable societal effects. Critical tourism studies have discussed these effects from different theoretical perspectives. However, they have mostly concentrated on existing tourism products – on their consumption and consequences – and left tourism product development without critical attention. We take up the task of filling this gap. By leaning on the cultural approach of marketing and critical tourism studies we suggest that tourism product development has – as originating from modern marketing and management disciplines – taken the viewpoint of large manufacturing enterprises, and separated service providers from consumers. In this article we discuss a more comprehensive way of understanding product development in tourism. We highlight the complexity and contextualised nature of tourism products and their development by approaching tourism product development from a cultural perspective. We argue that product development should be regarded not only as a managerial process but as a multi-actor cultural construction that allows us to translate cultural market knowledge into products and to keep up with cultural and ideological changes. Instead of renewing the traditional dualism of production-consumption, we theorize and reconceptualize markets to break off from dichotomies separating customers, firms, employees, locals, and regional economic development – production and consumption – from each other. Different market actors are embedded in the markets where several market activities are represented and negotiated to develop competitive and sustainable tourism products. It is time to do business as unusual

Paikallinen arki matkailussa

Matkailututkimus 14:2/2018

Katsaus yhteiskunnalliseen yrittäjyyteen matkailussa: osallisuuden mahdollisuudet pohjoisen urbaaneissa paikallisyhteisöissä

The purpose of this literature review is to explore how social entrepreneurship research is conducted in the field of tourism and to consider the possibilities, limitations and challenges, which are included in it in urban, northern environment. Social entrepreneurship in tourism can be attached to a larger context of the inclusion and possibilities of inclusion, which are in tourism research discussed in terms of social and inclusive tourism. The impact of social entrepreneurship is namely on the social: communities and societies. It aims in producing meaningful influence besides economic benefit to the society. In this review, we first explore how social entrepreneurship is discussed in the field of tourism research. We also reflect what kind of viewpoints the discussions offer to social entrepreneurship in tourism in the northern, urban context. Based on the review, the central terms of social entrepreneurship in tourism are value creation, social innovations and sustainability. The aim of the social enterprises in tourism is especially to develop the living conditions of the community through, for instance, creating jobs, increasing the employability of those at risk of exclusion and supporting communities in the periphery. The social enterprises are studied very little in the context of urban north since the studies focus on rural destinations

Eläinten häiritsevä läsnäolo

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